At Ayvens, progress starts with you.

Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us, and get better with every move.

As Senior Global SEO Manager, you will lead the global SEO strategy to increase organic visibility, drive qualified traffic, and support lead generation across all digital touchpoints. Your mission is to position Ayvens as a top-ranking authority in the mobility and leasing industry by leveraging data-driven SEO tactics and fostering collaboration between central teams and 42+ local markets.
In this role, you will:

• Define and execute a scalable global SEO strategy aligned with business priorities and international market needs.
• Collaborate with product owners, content teams, developers, and local marketing teams to ensure SEO is embedded across all digital initiatives.
• Drive continuous SEO optimisation to enhance site performance, user experience, and organic conversion.
• Serve as the internal SEO evangelist, educating stakeholders and building a strong global SEO community.

Areas of responsibilities (What)

• Develop and roll out a comprehensive SEO roadmap, covering technical, on-page, and off-page strategies across global and local domains.
• Conduct audits of website performance, keyword opportunities, and ranking potential to identify quick wins and long-term growth levers.
• Define global SEO guidelines and ensure they are adopted across local marketing and content teams.
• Responsible for the organic lead generation growth.
• Collaborate with developers and UX teams to ensure technical SEO best practices are implemented (Core Web Vitals, site architecture, structured data, crawlability).
• Guide content teams with SEO briefs, keyword frameworks, and search intent insights for strategic content creation and optimisation.
• Monitor and analyse organic performance using analytics and SEO tools, translating data into actionable insights and executive-level reporting.
• Lead a community of local SEO ambassadors to share best practices, align strategies, and ensure consistent global performance.
• Stay ahead of SEO and GEO (Generative Engine Optimisation) trends, adapting strategies to algorithm updates and emerging search behaviours.
• Partner with analytics and marketing technology teams to ensure accurate SEO tracking, reporting, and attribution.

Competencies (How)

• Strong strategic thinking with the ability to translate business goals into SEO initiatives that deliver measurable impact.
• Excellent stakeholder management skills, driving alignment across central and local teams while maintaining momentum on projects.
• Analytical mindset with the ability to interpret complex data and turn insights into clear recommendations.
• Confident communicator, able to simplify technical SEO concepts for non-specialists and influence decision-making.
• Proactive, innovative, and continuously exploring new SEO opportunities, including AI-driven search experiences and GEO.
• Responsible and ethical in SEO execution, ensuring compliance with brand values and sustainability standards (e.g., avoiding misleading claims or greenwashing).

Job requirements (Who)

Personal characteristics

• Strong client and performance focus, passionate about driving growth through organic channels.
• A self-starter with the ability to independently identify SEO opportunities and mobilise teams around them.
• Able to align and influence diverse stakeholders across teams, cultures, and countries.
• Excellent planning and project management skills to handle multiple initiatives simultaneously.
• Growth mindset with a passion for learning, experimenting, and staying ahead in a fast-evolving SEO landscape.
• Interest in the automotive, mobility, or leasing sector is a plus, but not a requirement.

Education / knowledge

• Bachelor’s or Master’s degree in marketing, Business, Digital Strategy, Data/Analytics, Communications, or related field.
• 6+ years of experience in SEO, with proven success in managing international or multi-market SEO programs at scale.
• Deep knowledge of technical SEO, on-page optimisation, content SEO and GEO.
• Proficient in English at a native or near-native level.

Skills

• Hands-on experience with enterprise SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, Search Console, Botify or similar).
• Strong understanding of analytics platforms (Google Analytics, Adobe Analytics, Looker Studio, etc.).
• Experience working with web development and content management systems – Sitecore experience is a plus.
• Familiarity with schema markup, Core Web Vitals, and international SEO (hreflang, global domain strategy, etc.).
• Ability to adopt new technologies and methodologies to drive organic growth performance.
• Extreme attention to detail with a high standard for quality and accuracy in SEO implementation and reporting.

Experience

• 5+ years’ experience in international website SEO environment
• Proven track record of SEO KPIs (increased organic growth, higher keyword ranking, etc)
• Experienced to work in a complex environment with multiple global stakeholders

IT Applications

• SEMrush
• Screaming Frog
• Google Search Console
• GA4
• Sitecore
• Ahrefs

Why Ayvens?

With over 3.4 million vehicles managed across more than 42 countries, we provide full-service leasing, flexible subscription services, fleet management services and multi-mobility solutions to customers of all sizes, including large corporates, SMEs, professionals, and private individuals. By leveraging our unique position to lead the way to net zero and further shape the digital transformation of the industry, we are well-positioned to meet the evolving mobility needs of our clients and provide them with the solutions they need to thrive.

At Ayvens, we believe that our success is driven by our commitment to customer satisfaction. Our team is dedicated to delivering innovative solutions and technology-enabled services that help our customers focus on their everyday business. We’re committed to sustainable mobility and have made it a core part of our strategy. In everything we do, we’re guided by the principles of authenticity, curiosity, commitment and collaboration. We aim to foster an organisation that's diverse in people and ideas, where everyone can thrive and be themselves, no matter who they are.

Join us on this exciting journey as we continue to enable the transformation towards large scale adoption of sustainable mobility and provide our customers with the solutions they need to succeed. Follow our page for the latest updates, news, and insights.

*ALD Automotive | LeasePlan are rebranding to Ayvens across all 42 countries by 2025.