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E-COMMERCE DIRECTOR

Gisou by Negin Mirsalehi

Gisou by Negin Mirsalehi

Amsterdam, Netherlands
Posted on Jan 8, 2026
Digital · Amsterdam

E-COMMERCE DIRECTOR

GISOU WANTS YOU!

At Gisou, you’ll be part of an ambitious, fast-growing beauty company with an international, dynamic, and collaborative atmosphere. You’ll join a team of creative powerhouses and bold thinkers who bring out the best in each other and work together to build something iconic.

Growth here isn’t a side benefit it’s part of the journey. As our business continues to evolve globally, you’ll find plenty of opportunities to stretch your skills, push your boundaries, and shape the future of beauty with us.

ABOUT US

At Gisou we are on a mission to make the world GLOW! As a rapidly growing scale-up, we're dedicated to crafting iconic beauty products and activations, and building a world-class team to drive our vision and brand forward. We are talent obsessed and deeply believe that the raw skills of our people, and their collective brilliance is what makes us truly extraordinary!

ABOUT THE ROLE

We are looking for a ‘hands on’, passionate and experienced Director of Ecommerce to lead Gisou’s global ecommerce growth across Direct-to-Consumer (Gisou.com) and Amazon, while owning CRM and loyalty programs to maximize customer lifetime value.

Based in Amsterdam, this full-time role is ideal for a leader obsessed with Customer-centricity (both empathetically and analytically), and a proven track record in delivering successful DTC growth roadmaps.

This includes, but is not limited to:

Ecommerce Strategy & Leadership

· Drive and execute Gisou’s global ecommerce strategy across D2C and Amazon.

· Lead and inspire a high-performing team, fostering collaboration and data-driven decision-making.

· Champion customer-centricity and ensure a best-in-class digital experience.

· Ensure strong cross-functional collaboration and alignment with overarching business objectives, acting as the key

connector between Digital, Brand, Creative, Marketing, Supply Chain, and Finance

Direct-to-Consumer (Gisou.com)

· Responsible for the growth and profitability of Gisou.com

· Oversee trading performance, site optimization, and UX enhancements.

· Drive promotional and campaign calendars in collaboration with Brand and Creative teams.

· Ensure storefronts are optimized for conversion, user-friendly, and aligned with the brand & creative direction.

· Ensure flawless execution across onsite experience, CRM, and loyalty touchpoints.

Amazon

· Overseeing our Amazon Manager, drive the Amazon growth strategies, including content optimization and event planning (Prime Day, BFCM).

· Monitor performance, reviews, and customer feedback to maintain strong brand presence.

· Use data and insights to identify new growth opportunities and refine execution.

CRM & Loyalty

· Lead and execute CRM strategy across email and loyalty programs to increase retention and engagement .

· Define and lead the execution of retention strategies aimed at increasing customer lifetime value (LTV).

· Drive initiatives to convert social media followers into the CRM database and ultimately into ecommerce customers.

· Leverage data to personalize experiences and improve customer engagement.

Data & Reporting

· Drive the effective use of existing data infrastructure to inform decision-making and optimize performance.

· Implement weekly and monthly reporting processes that provide actionable insights across all ecommerce channels.

· Use data to identify trends, opportunities, and areas for improvement, ensuring strategies are insight-driven.

· Maintain compliance with data protection regulations while enhancing data utilization.

What We’re Looking For
  • Entrepreneurial, self-starter, with a desire to make an impact.

  • 10+ years of experience in DTC eCommerce, with at least 5 years in leadership roles and very solid ecommerce business fundamentals.

  • Experience in multi-brand Retailer DTC (preferable) or advanced single-Brand DTC.

  • Proven experience in leading, managing, and developing cross-functional teams.

  • An obsession for Customer-centricity in all its aspects.

  • A developed flair for premium brands, their positioning and messaging.

  • Understanding of consumer behavior in the beauty, personal care, or lifestyle industries.

  • A proven track record of leading successful DTC growth strategies.

  • Excellent communication and interpersonal skills, with the ability to collaborate and build relationships with stakeholders across all levels of the organization.

  • Genuinely data-driven. Strong background in leveraging data analytics and insights to inform business decisions and drive operational efficiency.

  • Expertise in budget management and financial oversight, including direct P&L responsibility.

  • Demonstrated capability in strategically allocating resources and controlling costs to foster sustainable business scalability in a fluctuating digital and eCommerce environment.

INTERESTED?
We can't wait to hear from you!

Department
Digital
Locations
Amsterdam
Employment Type
Full Time
Digital · Amsterdam

E-COMMERCE DIRECTOR

GISOU WANTS YOU!