CRM Specialist
KARL LAGERFELD
Amsterdam, Netherlands
Posted on Aug 8, 2025
ABOUT THE BRAND
At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.”
Always contemporary and forward-looking, the House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld.
We are the only fashion house that carries Karl’s name on its door and we strive to live up to this responsibility in everything we do, every day, with the utmost joy and passion.
Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 50 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes.
Women’s & Men's ready-to-wear, bags, small leather goods, swimwear and underwear are managed directly from our Amsterdam headquarters, while other categories, including footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.
We connect with our consumers on multiple levels, ensuring that our online and offline approach goes hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners, and our strong digital footprint, spearheaded by our KARL.COM flagship store, which reaches 96 countries. Our digital channels currently represent more than 30% of our overall full-price business.
We are a dynamic, fast-growing and inclusive company built on professionalism and strong values. At KARL LAGERFELD we’re committed to working toward the highest standards of sustainability and integrity across all areas of our business,. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.
THE ROLE
We are seeking a dynamic and versatile CRM Specialist to both shape the global CRM strategy and drive execution of campaigns and content across Karl Lagerfeld’s retail and e-commerce channels. This role combines strategic vision with hands-on expertise, ensuring CRM delivers meaningful customer experiences, loyalty, and incremental revenue. Managing an Email Marketing Coordinator, this individual will lead lifecycle strategy, oversee campaign execution, and optimize creative performance to maximize customer engagement and commercial results.
KEY RESPONSIBILITIES
Strategy & Leadership
- Develop and own the global CRM strategy across retail and e-commerce, aligned with business goals.
- Define customer segmentation and lifecycle journeys to personalize the customer experience.
- Manage and mentor the Email Coordinator, ensuring flawless execution of campaigns.
- Act as the CRM subject matter expert, collaborating with cross-functional teams (marketing, e-commerce, retail, brand, IT).
Customer Data & Insights
- Consolidate and manage customer data from multiple sources (POS, e-commerce, email, loyalty).
- Ensure a 360° customer view with strong data governance and GDPR compliance.
- Translate data into actionable insights, reporting on KPIs such as engagement, CLV, churn, and campaign ROI.
Campaigns & Content
- Own and execute the CRM campaign calendar (newsletters, promotions, lifecycle programs).
- Partner with creative and brand teams to deliver engaging, on-brand CRM content.
- Run robust A/B tests on subject lines, content blocks, offers, and cadence.
- Develop and optimize lifecycle programs (welcome, post-purchase, win-back, loyalty triggers).
Performance & Optimization
- Monitor, analyze, and report weekly/monthly on CRM performance.
- Continuously improve strategy and creative execution based on results.
- ]Drive incremental revenue growth from subscribers, with a focus on repeat purchases and loyalty.
THE PROFILE
- 5+ years of experience in CRM, lifecycle marketing, or customer engagement (ideally in fashion, luxury, or lifestyle retail).
- Proven track record in both strategic leadership and hands-on campaign execution.
- Strong knowledge of CRM platforms (Shopify, Emarsys, Klaviyo, or similar) and automation tools.
- Data-driven mindset with the ability to translate insights into actionable strategies.
- Excellent project management, communication, and stakeholder management skills.
- Fluency in English; additional languages a plus.
Why #TEAMKARL? (HQ)
· Learning and development courses/training
· Opportunity to make an impact
· Remote working arrangements
· Relocation allowance
· Bonus holidays
· Working in the heart of Amsterdam
· Brand discounts
· And exclusive sample sales only for #TEAMKARL
JOIN #TEAMKARL
The collective vision of KARL LAGERFELD is to be the most connected global designer brand, inspiring consumers through luxury collections and immersing them in the World of KARL. If you are interested in joining #TEAMKARL, we invite you to submit your application today.
At #TEAMKARL, everyone can give their opinion, grow in their career, and be part of a genuinely caring and inclusive team. We welcome people from all backgrounds, with different perspectives, ideas, and experiences to work with us.
IMPORTANT NOTICE REGARDING JOB POSTINGS
Please be advised that all legitimate job opportunities at KARL LAGERFELD are published exclusively on our official careers page and on selected partner platforms that redirect directly to our career site.
We strongly recommend that applicants only apply through our verified channels and remain vigilant against unofficial job offers.
KARL LAGERFELD will never request any form of payment during the recruitment process.
If you come across suspicious job postings or receive unexpected communication about a position, please contact us immediately at career@karllagerfeld.com