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Marketing Analyst

Picnic

Marketing & Communications, IT

Amsterdam, Netherlands

Posted on Nov 18, 2025

Marketing Analyst

Consumer 📍Amsterdam

In a nutshell

We’re looking for a Marketing Analyst to support analytics across our Performance Marketing, Brand, and SEO teams. You’ll be in the data, driving insights, building dashboards, and designing the frameworks that help us grow faster and smarter. You’ll partner closely with the marketing team to define KPIs, build measurement models (including MMM), and surface insights that directly influence growth strategy.

Tricks of the trade

Dashboarding & reporting: Build and manage dashboards in Looker and Tableau to track KPIs and deliver actionable insights on CAC, LTV, ROAS, brand lift, and more for the marketing teams

MMM: Implement and iterate on Marketing Mix Modeling (MMM)

Measurement & attribution: Ensure mobile measurement and attribution solutions are in place to accurately track performance of all marketing campaigns

Experiment design: Design and execute incrementality experiments, such as conversion lift studies, A/B tests to measure the effectiveness of our marketing channels.

Collaboration: Work closely with the marketing team to drive data-informed decision-making and advocate for clean, structured data and partner with data engineering on improvements where needed

Your superpowers

2-4 years of experience in marketing or growth analytics in a high growth mobile consumer business

Deep understanding of marketing channel metrics, and attribution models

Knowledge of MMPs such as Adjust and AppsFlyer is a big plus

Foundational knowledge of statistics — familiarity with MMM and incrementality tests is a plus

Proficiency in SQL is a must — Snowflake experience is a plus

Experience with Python/R

Proficiency with Looker, Tableau, or similar BI tools

Experience with dbt, Fivetran, or similar data pipeline tools is a plus

Ability to work effectively in flat/matrix organizations and turn ambiguous problems into structured analytical approaches

Exceptional communication skills — able to present complex analysis simply and clearly

Proactivity and ownership-driven mindset — enjoy diving into data and propose growth opportunities. Solve problems, not tasks.

Picnic Perks

🥗Fresh Lunch, coffee, and snacks

Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.

🚴🏼‍♂️Health insurance discount & bike plan

We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate

🏠 Relocation

If you’re moving from another country to join Picnic we make it as smooth as possible for you. We’ll cover your flight costs for you and your partner and kids, your first month's rent and moving costs (up to €2000), and help you with the 30% tax ruling setup and application.

✍🏼 Learning & development

You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.

All the rest

At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.

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