The New Originals (est. 2015, Amsterdam) makes performance clothing for creatives. We strive to make durable and long-lasting apparel that brings emphasis to one’s individuality. We believe that—by thinking out of the box—anyone, regardless of their background, can find and flourish within their creative potential. Thinking out of the box is defined by us as thinking divergent and free of boundaries. We aim to build bridges between different contexts and backgrounds while offering a platform for creativity. Origin The New Originals find their early beginnings in 2011, as a close group of friends running a blog to share and curate interests within fashion, design, and music. TNO started making a name in Amsterdam’s nightlife scene by hosting parties at its infamous venues under the pseudonym TNO Soundsystem. Officially founded in 2015 by Rizky Lasahido, Maru Asmellash, and Eben Badu, TNO has since then grown into a
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